Concept for Life Persian Adult is tailored nutrition based on the individual well-being and dietary requirements of adult Persian cats over 12 months: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your cat needs for a healthy life Shiny fur and healthy skin: Salmon oil and walnut oil, in combination with biotin, copper and organically bound zinc can help to promote glossy fur and soft skin in your cat. Anti-Hairball: Concept for Life Persian Adult can help to prevent the formation of hairballs and enable elimination of existing hairballs. It contains a combination of natural fibres to support digestive activity. The beneficial mix of psyllium, dried beet pulp and linseed can help to aid expulsion of swallowed hair. Right-sized kibble: The adapted kibble size is ideal for the Persian cats and enables easier food intake. Optimal digestion: Made with highly digestible proteins and rice. Prebiotic inulin and selected plant fibre also help to support a good intestinal flora. Supports a healthy immune system: The vitamin and antioxidant complex as well as the prebiotics in this kibble help to support the body’s own defenses and a healthy immune system Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine pH value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Cleanâ¢ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Developed together with vets Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya With essential taurine The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific nutritional concept, which focusses on your catâs individual well-being and dietary requirements at all life stages. Concept for Life Persian Adult dry cat food is formulated to suit the nutritional needs and provide a balanced nutrition for adult Persians over 12 months. Persian cats are one of the most popular pedigree cats worldwide, because these cats are considered to be very gentle, peaceful and calm. Since Persians are not very active cats, they are very well suited for staying indoors. Their noble and elegant appearance is impressive and their distinctive facial expression and gloriously long, dense coat give the Persian cat its unique appearance. Concept for Life Persian Adult contains top-quality salmon oil and walnut oil which are natural sources of valuable omega-3 and omega-6 fatty acids, and a combination of biotin, copper and organically bound zinc that all help to support the shiny coat and supple skin of these beautiful cats. Persian cats spend a lot of time grooming themselves so the anti-hairball function can help to reduce the formation of hairballs and also promote the gentle elimination of swallowed hair. Prebiotic inulin and selected plant fibre help to support a healthy gut flora and digestion. Persians also have a specific waqy of eating. In contrast to most other cats, Persians often ingest food with the tongue. Therefore the kibble in this food was adapted to facilitate food intake. The special FORMULA X actively supports life-long health and allows for maximum functionality. Concept for Life â tailored nutrition for your pet.