We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETAÂ® Adult Sensitive dry dog food is specially formulated with salmon, a high quality protein that helps to support good digestion, as well as being enriched with omega-3 and -6 fatty acids that help reduce possible discomfort in your dogâs sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, helping your sensitive dog get the most out of its day. And all this without including any added artificial colours, flavours or preservatives in the recipe! PURINA BETA Adult Sensitive at a glance: – New improved recipe! – Salmonas the primary ingredient – Made with selected natural ingredients and no artificial colours, flavours or preservatives – With natural prebiotic proven to help improve digestive health – Dual shape and size kibble for slower chewing – Tailored nutrition to help support sensitive skin and digestion – Made in the UK:proudly made in our Suffolk factory – Sensitive digestion: with high quality protein (salmon) and rice, to help support good digestion – Skin sensitivity:with vitamins, zinc and omega-3 and -6 fatty acids, important skin nutrients to help reduce possible discomfort – Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed â as real dogs shouldâ¦ outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs’ nutrition and behaviour, have created BETAÂ®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active and curious life. BETAÂ®: Free the Real Dog Inside Real Dog Story âShadow was found in a rescue centre, and it was love at first sight for me. Heâs such a great character and is not timid at all. Itâs amazing really – heâs fearless, and heâs so confident. Heâs a real Thrillseeker. In the park he hares around chasing birdsâ¦ thatâs his favourite past time and normally heâll go for a splash in the pond too, regardless of the temperature! As heâs a rescue, Iâm still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!â – Charlotte, from London Which Type is Yours? To help you âFree the Real Dog Insideâ, weâve created six inspiring examples of #realdogs and what gets their tails wagging: #RealDogs THE BUDDY – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people. THE JESTER – Lifeâs a stage, and theyâre here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER – They just love to dive right in. Splashing, swimming, rolling, and the messier the better! THE FOODIE – Theyâre not just food motivatedâ¦ theyâre food obsessed! Relishing the world through their mouths. THE CHASER – They were born to move â fast! Thatâs why they need to run, track and retrieve. THE EXPLORER – Every walk is the start of a new missionâ¦ digging, climbing, and uncovering – and probably ends with a bath!