The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life Beauty â in Jelly has been specifically formulated to provide a balanced diet for all-round care of your cat. You can quickly tell whether your cat is eating a healthy, balanced diet by the condition of its fur and skin. If vital nutrients are missing or lacking in its diet, your catâs fur will become dull. Concept for Life Beauty wet cat food is formulated to support healthy skin and shiny fur. This tasty recipe with irresistible jelly is suitable for cats with sensitive skin and provides your pet with a balanced, nutritious meal for all-round health support. The main ingredient in Concept for Life Beauty â in Jelly is carefully selected meat and top quality, functional ingredients. This creates a balanced mix of the vital nutrients that help to keep your cat healthy. It is easy to digest and very well accepted. This premium quality, complete wet cat food from Concept for Life is based on the latest scientific findings and has been specifically developed to meet the needs of adult cats with sensitive skin: Shiny coat: Fish oil is a natural source of omega 3 fatty acids, which combined with biotin and zinc can help to support healthy skin and fur. Hairball Function: Concept for Life Beauty can help to prevent the formation of hairballs. It contains psyllium plant fibres which can help to minimise hairball formation and encourage the natural expulsion of swallowed hair. Balanced mix of nutrients: This wet cat food recipe is packed with vital proteins, fatty acids, fibre, vitamins and minerals which all help to make sure that your neutered cat gets a balanced, wholesome meal every time. Well accepted: The appealing texture and size of the meat chunks, combined with the delicious jelly ensure it is well accepted. Developed together with vets Contains essential taurine Comes in a handy pouch: Easy to open, pre-portioned servings. Every meal is fresh, tasty and rich in nutrients. No soya, sugar, taste enhancers or preservatives: for a healthy meal. Concept for Life Beauty is a unique nutritional concept, based on scientific research. It helps your cat to enjoy a healthy cat life. It is a tasty wet food, based on the individual well-being and dietary requirements of adult cats 1+ year. Concept for Life â tailored nutrition for your pet. Have you heard about Concept for Life dry cat food?. It includes a range of specialised nutrition and Concept for Life All Cats dry food is the ideal addition to Concept for Life Beauty â in Jelly wet food. It is available in bags of 400g, 3kg and 10kg. Feeding a mix of wet and dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty and easy to eat. It is packed with important nutrients and provides them with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your catâs recommended daily liquid intake. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. Studies confirm that a combination of dry and wet foods appeals to your catâs natural instincts and helps to keep your pet healthy.