Purizon takes inspiration from the natural diet of the carnivorous cat. As a premium cat food, Purizon contains 70% meat and fish, including fresh, free-run chicken and freshly caught herring from the North Sea, as well as highly nutritious ingredients such as herring oil – with no added cereals or sugars. Instead of grains or rice, Purizon uses quality fruit, vegetables and herbs that provide important vitamins and minerals which can help to keep your cat healthy and full of life. Gentle and careful preparation ensures the vital nutrients are retained and the original flavour is preserved. Purizon Chicken Fish premium dry cat food at a glance: 70% carefully selected meat and fish 30% fruit, vegetables and herbs Grain-free No added sugars 44% protein content Rich in premium quality essential fatty acids omega-3 and omega-6 Carefully and gently prepared, naturally preserved No artificial preservatives, taste enhancers or colours Lactose and gluten-free Purizon: premium, sustainable cat food made only using natural ingredients of the highest quality. 70% finest meat fish, 30% fruit, vegetables, herbs, minerals, vitamins and 0% grain. Detailed information on Purizon cat food can be found below: 44% protein content: The cat is a carnivorous animal by nature. They need plenty of protein to stay healthy. Purizon is made with lots of fresh meat and fish so it has a high protein content which is a great source of energy for your cat. Fresh chicken (deboned) provides easy-to-digest fats and proteins Freshly caught herring is naturally rich in omega-3 fatty acids which are good for your cat’s skin and fur Grain-free: Grain is often used as a cheap filler or as a cheap source of energy and protein in dry cat food. However, in the wild cats would not naturally eat grain and the feline digestive system is not suited to digesting large amounts of grain. According to veterinarians an excessive grain intake can lead to serious health issues, obesity and subsequent illness. No grain at all has been added to Purizon. Fruit and vegetables are a great, healthy alternative: Instead of rice or grain Purizon dry cat food is made with premium quality fruit and vegetables which help to keep your cat healthy and full of life. Apples, blackcurrants and blueberries are full of vitamins and naturally rich in antioxidants Pomegranates are rich in natural vitamin C, calcium, iron and potassium Carrots contain beta-carotene which the body converts into vitamin A Spinach is naturally rich in vitamin A and C and full of healthy iron Pea fibre provides vital roughage which helps to keep the digestive system healthy and working well Grape seed extract and green tea are excellent antioxidants Potatoes are a nutritious source of B vitamins, vitamin C and minerals Medicinal plants: In the wild, cats instinctively eat grass and plants which are beneficial to their health. Purizon dry cat food contains a selection of health promoting herbs Psyllium is rich in soluble fibre. This helps stabilise blood sugar levels and promotes a healthy digestive system Alfalfa is rich in calcium Turmeric root contains lots of antioxidants and can have an anti-inflammatory effect Prebiotic Fructo-Oligosaccharide (FOS) encourage good gut flora which helps your cat’s digestive system to stay healthy. Glucosamine and chondroitin: promote healthy joints which helps to keep your pet agile Taurine: is a vital nutrient for cats which do not produce enough. It is excellent for heart function and good eyesight. Purizon is a premium complete dry food for adult cats of all breeds and sizes.